Experience

Liquid Web | Portland, Oregon (Remote)

Senior Product Owner, Special Projects Team | 2022 – Present

Led high-impact, cross-functional initiatives driving product innovation and revenue growth for a portfolio of calendar and ticket software, contributing to scaling from $9M to $11M annual revenue.

  • Rebuilt core recurring events infrastructure to iCal standard with modern Series taxonomy and redesigned UI, resolving decade-old technical debt while improving performance and user experience, increasing revenue by $50K/month (7.8%) within 6 months.
  • Launched Series Passes feature addressing long-standing customer requests for multi-event ticketing, expanding revenue opportunities, increasing product differentiation in enterprise market segment, and boosting revenue by $40K/month (5.5%) within 3 months.
  • Directed acquisition integration and product launch of Seating, developing hybrid SaaS-WordPress solution to expand into venue management vertical with new subscription revenue model.
  • Established new UI/UX design process using detailed user flows and functionality specifications, reducing design iteration cycles by 40% and accelerating development and QA efficiency.
  • Transformed strategic initiatives into iterative releases, breaking complex projects into phased deliveries to reduce time-to-market while maintaining quality standards across 700K+ active installations.

Product Owner | 2020 – 2022

Owned end-to-end product strategy and execution for the entire calendar product suite, driving commercial growth, customer retention, and operational excellence across product portfolio.

  • Planned and executed 50 product releases delivering 575 bug fixes and 185 features while maintaining 4.5+ star rating and user base of 600K+.
  • Monetized free Event Tickets product through Tickets Commerce platform, creating revenue-share model that has processed $200M+ in transactions with zero customer cost impact.
  • Led flagship product overhaul with redesigned calendar views, improved performance architecture, and enhanced design language, driving increased user engagement and sales conversion.
  • Identified and launched Virtual Events product in rapid 12-week cycle, capitalizing on pandemic-driven market need and opening new revenue vertical by consolidating existing extensions into premium product earning over $50K in the first month of sales.
  • Leveraged deep product knowledge to identify cross-product compatibility issues and systemic opportunities, improving technical architecture and reducing support burden across suite.
  • Created standardized processes and templates for feature breakdown and pre-release QA strategies, driving consistency and execution quality across product teams.
  • Served as product evangelist, aligning stakeholders around vision, priorities, and tradeoffs through clear communication and transparent decision-making throughout the product lifecycle.
  • Mentored junior product owners on backlog management, requirements documentation, and cross-functional coordination to expand team capability.

Modern Tribe | Portland, Oregon (Remote)

Product Strategist | 2015 – 2019

Drove product innovation and market expansion through strategic launches and platform modernization, contributing to revenue growth from $1.3M to $6M+ while scaling user base from 200K to 500K+.

  • Collaborated on the launch of 6 new products including Event Aggregator SaaS, Promoter SaaS, Customer Intel analytics platform, and Event Tickets Plus mobile app.
  • Pioneered WordPress block editor compatibility alongside WP 5.0 launch, positioning product as early adopter and maintaining market leadership during major platform transition.
  • Consolidated Event Tickets from four separate products into unified freemium solution, creating streamlined architecture now serving 90K+ users with 6.4M+ total downloads.
  • Launched Event Aggregator SaaS by combining and expanding three existing products, improving user experience while reducing maintenance overhead and expanding import capabilities.
  • Developed Customer Intel internal tool aggregating data from 1M+ customer sites to enable data-driven product decisions and customer success initiatives.
  • Planned and scoped 40+ product releases delivering 870+ bug fixes and 130+ features, balancing customer needs, technical resources, and business objectives with precision.
  • Managed product roadmap and backlog, communicating priorities across marketing, support, QA, design, and development teams to ensure organizational alignment.
  • Gathered and synthesized customer insights through feature requests, user research, and surveys to inform product strategy and prioritization decisions.
  • Created comprehensive documentation for internal teams and customer-facing resources, supporting smooth feature rollouts and reducing support friction.
  • Oversaw the intake, review, and analysis of user feedback while maintaining the public roadmap, translating feedback trends into informed feature planning, strengthening customer engagement, and identifying targeted marketing opportunities.

Quality Assurance | 2014 – 2015

  • Tested WordPress plugins, internal sites, and client websites for functionality, usability, and compatibility across browsers and environments.
  • Documented issues with reproducible steps and supporting context, enabling efficient developer resolution.
  • Collaborated with support and development teams to troubleshoot reported issues, prioritize fixes, and validate solutions.
  • Validated new features to ensure release readiness, optimal user experience, and functional accuracy.

Customer Support | 2012 – 2014

  • Provided direct customer support and pre-sales consultation, driving acquisition through solution recommendations.
  • Audited and consolidated support documentation into organized knowledgebase, improving customer self-service and reducing support volume.
  • Partnered with development team to surface product issues and customer feedback, influencing product improvements.

Education

Whitman College | Walla Walla, Washington
Bachelor of Arts, Classics, cum laude


Core Competencies

Product Leadership: Product Strategy | Roadmap Planning | Stakeholder Alignment | Cross-Functional Execution | Project Management | Agile/Scrum Methodologies | OKR/KPI Management | Collaborative Problem Solving | Strong ownership mentality

Execution: Requirements Documentation | User Story Mapping | User Flows | UI/UX Design | Acceptance Criteria | Backlog Management | User Feedback | Release Planning | UX Testing | Quality Assurance Testing | Jira | Miro

Technical Understanding: WordPress Ecosystem | SaaS Product Development | Block Editor Technology | iCal Standards | Payment Processing | API Integration